SEO

Qidiruv tizimini optimallashtirish (inglizcha: SEO - search engine optimization) — qidiruv tizimlaridan veb-sayt yoki veb-sahifaga veb-saytlar trafikining sifati va miqdorini yaxshilash jarayoni.^[1] SEO toʻgʻridan-toʻgʻri trafik yoki pullik trafikdan koʻra toʻlanmagan trafikni („tabiiy“ yoki „organik“ natijalar deb nomlanadi) maqsad qiladi. Toʻlanmagan trafik turli xil qidiruv turlaridan, jumladan, tasvirlarni qidirish, video qidirish, akademik qidiruv,^[2] yangiliklarni qidirish va sanoatga xos vertikal qidiruv tizimlaridan kelib chiqishi mumkin.

SEO remains crucial in 2024 for several key reasons:

Increased Competition: As more businesses move online, standing out in search results is vital. Effective SEO helps improve visibility in a crowded marketplace.

User Experience: Search engines prioritize sites that offer a great user experience. SEO techniques enhance site speed, mobile-friendliness, and navigation, leading to better engagement and lower bounce rates.

Voice and Mobile Search: With the rise of voice search and mobile browsing, optimizing for these trends ensures your content is accessible and relevant to users' evolving search habits.

Trust and Credibility: Higher rankings in search results build trust with users. People are more likely to click on top results, associating them with authority and reliability.

Cost-Effective Marketing: Compared to paid advertising, organic traffic from SEO is more sustainable long-term. It can lead to significant returns on investment as your site gains authority.

Content Discoverability: Good SEO practices help your content reach the right audience, making it easier for potential customers to find your products or services.

Analytics and Insights: SEO tools provide valuable data about user behavior and preferences, enabling businesses to make informed decisions about their marketing strategies.

Adapting to Algorithm Changes: Search engines constantly update their algorithms. Staying on top of SEO helps businesses adapt quickly to maintain their rankings.

SEO-ni amalga oshirish

Kalit soʻzlar — agarda sayt qidiruv tizimlarida eng yuqori qismlarda foydalanuvchilarga taqdim etilishini istalsa, veb sahifalardagi maʼlumotlarni mavzu boʻyicha eng koʻp qidiriladigan kalit soʻzlarga bogʻlash kerak. Bunda HTML sahifada „keywords“ nomli meta tegdan foydalanish mumkin.

Maʼlumotnoma — kerakli kalit soʻzlar orqali qidiruv tizimlarida saytga koʻzi tushgan foydalanuvchi uchun, sahifa yoki biznes haqida qisqacha maʼlumotnoma qoldirish tavsiya etiladi. Bunda HTML sahifada „description“ nomli meta tegdan foydalanish mumkin.

Tavsiya qilish indeksi — qidiruv tizimlari saytni ishonchli deb topishi uchun qolaversa, foydalanuvchilar toʻgʻridan-toʻgʻri saytga oʻtib kelishi uchun, internetdagi boshqa manbalarda sayt uchun tavsiyanoma shaklida havolalar qoldirilgan ekanligi juda muhum.

Saytning sifatlilik indeksi — ushbu koʻrsatgich qidiruv tizimlari taqdim etgan minglab manbalar ichida aynan bir saytni tanlaydigan foydalanuvchilar qiyosiy soniga bogʻliq.

Xalqaro bozorlar

Google kompaniyasi logotipi

Yahoo! — qidiruv tizimining logotipi

Optimallashtirish usullari maqsadli bozorda hukmron boʻlgan qidiruv tizimlariga juda moslashtirilgan. Qidiruv tizimlarining bozor ulushlari bozordan bozorga farq qiladi, shuningdek raqobat ham. 2003 yilda Denni Sallivan Google barcha qidiruvlarning taxminan 75% ni tashkil etishini taʼkidlagan.^[3] Qoʻshma Shtatlar tashqarisidagi bozorlarda Googlening ulushi koʻpincha kattaroq boʻlib, Google 2007 yildan boshlab butun dunyo boʻylab dominant qidiruv tizimi boʻlib qolmoqda.^[4] 2006 yil holatiga koʻra, Google Germaniyada 85-90% bozor ulushiga ega edi.[65] Oʻsha paytda AQShda yuzlab SEO firmalari mavjud boʻlsa-da, Germaniyada atigi beshtasi bor edi. 2008 yil iyun holatiga koʻra, Hitwise maʼlumotlariga koʻra Googleʼning Buyuk Britaniyadagi bozor ulushi 90% ga yaqin edi.^[5] Bu bozor ulushiga bir qancha mamlakatlarda erishiladi.

2009-yil holatiga koʻra, Google yetakchi qidiruv tizimi boʻlmagan bir nechta yirik bozorlar mavjud. Aksariyat hollarda, Google maʼlum bir bozorda yetakchilik qilmasa, u mahalliy oʻyinchidan ortda qolmoqda. Eng koʻzga koʻringan bozorlarga Xitoy, Yaponiya, Janubiy Koreya, Rossiya va Chexiya kiradi, bu yerda tegishli ravishda Baidu, Yahoo! Yaponiya, Naver, Yandex va Seznam kompaniyalari bozor yetakchilari hisoblanadi.

Xalqaro bozorlar uchun muvaffaqiyatli qidiruvni optimallashtirish veb-sahifalarning professional tarjimasini, maqsadli bozorda yuqori darajadagi domen bilan domen nomini roʻyxatdan oʻtkazishni va mahalliy IP-manzilni taʼminlovchi veb-xostingni talab qilishi mumkin. Aks holda, qidiruvni optimallashtirishning asosiy elementlari tildan qatʼi nazar, aslida bir xil boʻladi.

Huquqiy pretsedentlar

2002 yil 17 oktyabrda SearchKing Google qidiruv tizimiga qarshi Oklahoma-ning Gʻarbiy okrugi, Amerika Qoʻshma Shtatlari okrug sudiga daʼvo arizasi berdi. SearchKing daʼvosiga koʻra, Google-ning spam-dexingni oldini olish taktikasi shartnoma munosabatlariga notoʻgʻri aralashuvni tashkil qiladi. 2003-yil 27-mayda sud Google kompaniyasining shikoyatni rad etish haqidagi iltimosini qanoatlantirdi, chunki SearchKing „yengillik berilishi mumkin bo‘lgan daʼvoni bayon etmadi“.^[6]^[7]

2006-yilning mart oyida KinderStart qidiruv tizimidagi reytinglar bo‘yicha Googleʼga qarshi daʼvo arizasi bilan murojaat qildi. KinderStart veb-sayti sud jarayonidan oldin Google indeksidan olib tashlangan va saytga tashrif buyuruvchilar soni 70 foizga kamaydi. 2007 yil 16 martda Kaliforniya shimoliy okrugi boʻyicha Amerika Qoʻshma Shtatlari okrug sudi (San-Xose boʻlimi) KinderStart shikoyatini oʻzgartirishga ruxsat bermasdan rad etdi va Googlening KinderStart advokatiga nisbatan 11-qoida boʻyicha sanktsiyalar qoʻllash toʻgʻrisidagi iltimosini qisman qanoatlantirdi. xarajatlar.^[8]^[9]

Manbalar

↑ „"SEO - search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.“.
↑ Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived (PDF) from the original on November 18, 2017. Retrieved April 18, 2010..
↑ „Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.“.
↑ „Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.“. 2010-yil 6-noyabrda asl nusxadan arxivlangan. Qaraldi: 2022-yil 4-oktyabr.
↑ „Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.“.
↑ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008..
↑ „Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.“.
↑ „"Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. Archived from the original on May 11, 2008. Retrieved June 23, 2008.“.
↑ „"Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.“.

Tashqi havola

Webmaster Guidelines from Google
Google Search Quality Evaluators Guidelines (PDF)
Webmaster resources from Yahoo!
Webmaster Guidelines from Microsoft Bing
The Dirty Little Secrets of Search in The New York Times (February 12, 2011)
Google SEO
Yandes ads
Yandex Wordstat

[1] „"SEO - search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.“.

[2] Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived (PDF) from the original on November 18, 2017. Retrieved April 18, 2010..

[3] „Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.“.

[4] „Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.“. 2010-yil 6-noyabrda asl nusxadan arxivlangan. Qaraldi: 2022-yil 4-oktyabr.

[5] „Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.“.

[6] "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008..

[7] „Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.“.

[8] „"Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. Archived from the original on May 11, 2008. Retrieved June 23, 2008.“.

[9] „"Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.“.

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